Hailing from Utah, The Piano Guys became an Internet sensation by way of their immensely successful series of strikingly original self-made music videos. They’ve made 35 since joining forces a little more than a year ago, including their most recent hit video, an innovative 10-handed version of One Direction’s “What Makes You Beautiful.” But it’s the Guys’ highly original blend of classical music with pop that has really been the cause of an Internet phenomenon that has now brought them to their major label debut album, The Piano Guys, to be released on Sony Masterworks on October 2nd, 2012.

The album features more of the imaginative mash-up arrangements that The Piano Guys are already famous for, including sources ranging from Michael Jackson to Mozart, The Bourne Identity to David Guetta. It also includes an original song and innovative takes on hits by One Direction, Adele and Christina Perri.

But just who are The Piano Guys? Actually, there’s only one piano player, Jon Schmidt, and one other instrumentalist, Steven Sharp Nelson, on cello. Yet the other three – Paul Anderson, Tel Stewart and Al van der Beek – are equally significant members of the group. The Piano Guys’ name comes from Anderson’s piano store in St. George, Utah, which was called The Piano Guys. Looking for an alternative to low-yield conventional advertising, Anderson devised a Facebook promotional page and YouTube channel featuring the most famous pianist he could find – local pianist, Jon Schmidt. A self-described “New Age Classical” player, Schmidt was indeed well-established locally, thanks to eight albums and seven piano books of his song transcriptions. He also performed concerts throughout Utah, one of which featured a young guest artist, Steven Sharp Nelson, who adventurously combined traditional cello playing with percussion effects. “I was 15 when I met Jon and started playing with him,” Nelson recalls. “I had to get a ride to shows! But we’ve had a great brotherhood that’s now lasted 20 years.”

When Nelson moved from Salt Lake City to the suburb of Sandy, providence, if not serendipity, intervened. Al van der Beek, who came from a musical family and played several instruments and sang, lived down the street from Nelson’s new place and helped him move. “I suggested we ‘collaborate’ sometime and he hesitated because I think he didn’t want to disappoint me if I was horrible!” says van der Beek, laughing. “But,” says Nelson, “I checked out his home studio and started playing some of my unfinished songs, and he told me what the titles should be and their meaning – and finished them on the spot! The guy is music incarnate!”

In The Piano Guys, then, van der Beek is charged with the studio operations, as well as co-writing and some vocal texturing, music arranging, “and a lot of percussion work,” adds Nelson. As for Tel Stewart, he was a piano mover when he began working with The Piano Guys as its taciturn videography genius. “I wish people could get in Tel’s head, because I bet it would be an amazing place to explore!” says Nelson of Stewart, who relates that the average budget of The Piano Guys’ videos is a lot less than people might perceive.

Anderson was so taken by the music of Schmidt and Nelson that he closed his store at the end of 2011 in order to devote himself to the group, which only became a full-time operation in February 2012. “I had to let the piano store go!” he says, laughing. “Some of the pianos are still in storage and have been used in the videos.”

The spectacular Piano Guys videos, which have so far netted over 130 million YouTube views (and 500,000 new views a day), are essentially divined by Stewart and Anderson. “Jon had built up a fan base for 20 years, and we used that as a springboard for getting exposure,” Anderson notes, “but it’s all about the merits of the videos, and share-ability. People see them and then share them with their friends on Facebook, and before you know it, they can take off.”