Brown Toy Box Aims to Reach 100,000 Students


Brown Toy Box Announces New Partnership with DonorsChoose and Robust Hunger from Schools and Educators Nationwide on Heels of ESEA Network Conference 

Atlanta, GA – February 2022 – Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley, Brown Toy Box is on a mission to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and Mathematics (STEAM) careers. After participating in the ESEA conference this month, Brown Toy Box announced a new partnership with education nonprofit DonorsChoose. Brown Toy Box also announced that the company plans to expand its in-school educational offering with the goal of reaching 100,000 students in 2022. Brown Toy Box fosters inspiration in Black and Brown children so that they can see themselves pursuing STEAM career pathways.  

Starting with Title 1 schools serving communities in high-poverty neighborhoods, Brown Toy Box collaborated to provide its multifaceted toy collection to educators and students, offering early exposure to STEAM focused engaging toys and educational content showcasing Black and Brown characters.  Early exposure is the key to workforce development across diverse communities and representation in toys has shown to inspire children that they can reach their dreams. Ms. Bradley’s mission is to create a world where Black children are positively represented, equipped and educated to achieve greatness. By creating innovative STEAM focused toys, as well as her ‘Dadisi Academy Crew’ which is composed of positive, smart, characters, each with an interest in a STEAM subject, Brown Toy Box seeks to normalize Black excellence and cultivate curiosity. 

“What we confirmed last week at the ESEA Network conference in New Orleans is that there is an incredible hunger from schools and educators for culturally affirming products and content for their scholars. We are creating change and it feels amazing,” said Brown Toy Box creator, Terri-Nichelle Bradley. “We are on a mission to disrupt generational poverty with Brown Toy Box STEAM Kits and inspire a new generation of underserved kids to unlock their potential. Google and other corporate brands like Cox Media are helping make this happen.”  

Encouraging inspiration through purposeful play, the line includes interactive STEAM kits, puzzles, journals, memory games, window clings, activity books, story dice, and more.  And unlike typical STEAM kits which focus on one specific activity or project, Brown Toy Box kits are each based on a particular theme such as astronomy, marine biology, chemistry, art, coding, and robotics. Each kit also  includes a DIY activity cut-out playable character figure and story board background, activity book, games, puzzles, and coloring pages for hours of engagement. 

Brown Toy Box STEAM kits and toys are available at, specialty retailers, and Full-time public school teachers can request these kits through DonorsChoose

About Brown Toy Box & Terri-Nichelle Bradley  

Initially developed as a classroom resource for children in lower socio-economic communities, Brown Toy Box launched commercially in 2021 at Target and independent specialty toy stores and retailers nationwide. Terri-Nichelle Bradley is active in the Atlanta education and business community as an equity advocate in the Learn4Life Network, a member of the Junior League of Atlanta, and serves as the Atlanta chapter chair of Women in Toys.  Bradley is also a recipient of the Atlanta Business Chronicle’s Leaders in Corporate Citizenship- Social Entrepreneur of the Year Award. Prior to starting Brown Toy Box, Bradley led a communications consultancy working with Fortune 500 companies in campaigns designed to connect with the African American community and served as the VP of Corporate, Crisis, and Public Affairs for the world’s largest global PR agency. With more than 20 years of experience in PR and marketing with a specialty of marketing to African American moms, Bradley was awarded the 2019 Civic Impact Award, was recognized as a 2019 Atlanta’s Top 100 Business Women of Influence by the Atlanta Business League, acknowledged on the 2020 Who’s Who in Black Atlanta list of influential leaders and most recently named to Inc. Magazine’s 2020 Female Founders 100 list.    

#BrownToyBox   #StayCurious   #PurposefulPlay  

For more information, visit  

About DonorsChoose 

DonorsChoose is the leading way to give to public schools. Since 2000, more than 5 million people and partners have contributed $1 billion to support 2 million teacher requests for classroom resources and experiences. As the most trusted crowdfunding platform for teachers, donors, and district administrators alike, DonorsChoose vets each request, ships the funded resources directly to the classroom, and provides thank yous and reporting to donors and school leaders. Charity Navigator and GuideStar have awarded DonorsChoose, a 501(c)3 nonprofit, their highest ratings for transparency and accountability. For more information, visit

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