I am one of the very lucky moms out there that had a houseful of energetic, imaginative boys. Life is always fun in a household like that–you never know what will happen next. It was always so fun to watch them interact with each other and play off of one of their brother’s ideas. Life with them as little kids was always an adventure and I found out just how great it could be to nurture that imagination.

So, with that said, I am a huge proponent of imaginative play. Anything that sparks an idea and the fun the follows is great to me.

Clearly, I’m not the only one that feels this way. Check out these adorable award-winning brothers that have taken Youtube by storm. Vlad and Niki are Russian-American brothers that have had huge success, especially popular with preschoolers, on Youtube sharing their antics since 2018. What started as a fun idea of wanting to be bloggers has transformed into an entire family adventure. Vlad and Niki is among one of the largest YouTube channels in the world; it is the #1 Boys show and #2 Family show on YouTube with over Vlad & Niki” has attracted more than 181+million subscribers worldwide, 69+ million subscribers to their English Channel and 99+ billion views, while averaging five billion monthly views on 21 channels and translated into 18 languages. The energetic videos center on the boys’ daily life adventures, which are brought to life with special effects and animation, superhero narrative, toy testing, and catchy songs.  Last year, Vlad and Niki introduced Christian – the boys’ new baby brother, who is delighting in his older brother’s antics. 

Vlad & Niki Superhero Surprise by ZURU

Designed to capture the fun and excitement of the No. 1 Boys Show and No.2 Global YouTube Channel Vlad & Niki, ZURU have expanded on the boys popular YouTube content’s themes of superheroes and dinosaurs! There is a new toy line being introduced (check out the video above) and sold exclusively at Target beginning June 21st.

Vlad & Niki Superhero Surprise provides a complete unboxing experience, allowing kids to bring the included comic book & the story to life! Each features over 20 surprises including mask and cape, Super Hero Vlad and Niki figurines, Baby Christian figurine, a dinosaur or robot figurine, two die-cast car, slime egg, light up skateboard, wrist snap-band,  stickers, tattoo and much more.  Ages 3+, SRP $29.99

Internet sensations Vlad & Niki are readying for ZURU’s mid-June toy launch of Vlad & Niki Superhero Surprise. In a recently launched video, which has garnered over eight million views to date, Vlad and Niki disguise themselves with a mask and cape, make use of the die-cast cars, wrist snap-bands and other surprises from Vlad & Niki Superhero Surprise as they face off against a fire-breathing dinosaur.   The boys showcase the surprise unboxing toy and their trademark imagination adventures as they bring their story to life.

These videos and toys are so much fun, and boys everywhere will love to embark on their own adventure inspired by Vlad and Niki’s creativity and escapades. Be sure to check out their Youtube channel and be sure to pick up your own Vlad & Niki Superhero Surprise toys when they are released. Your boys will have hours of fun using their imaginations this summer!