MINI FASHIONS: ZURU’S NEWEST TINY TREASURES

We adore ZURU’s adorable line up of SurpriseTM toys. They are always so fun to open up and play with. They even made it on our Holiday Gift Guide for great gift ideas for kids. We are so excited to share with you that a brand new collection is arriving in December! Beginning on December 26th at Walmart, you will be able to pick up your very own, miniature fine-stitched fabric handbags, jewels and fashion accessories that make up Mini Fashions!!

Seriously, we can’t get over how truly fun and adorable these collectibles are!

ZURU is set to feed the insatiable frenzy of 5 SurpriseTM fans of all ages around the globe and sweeping across TikTok with its newest range of tiny treasures – Mini Fashions.

Fabulous mini purses and teeny accessories in Mini Fashions fit in the palm of a hand, and are the next iteration of ZURU’s top-selling and hot collectibles brand. Set to hit Walmart shelves December 26th, Series 1 will feature over two- dozen intricately detailed and fully functional handbags and clutch purses made with soft fabrics, fine-stitching and working compartments, and stylish fashion accessories like sunglasses and jewelry to collect. 

“Fashion is all about mixing the hottest trends with those timeless classics, and with 5 SURPRISE being the ultimate trend in collectibles – this new series of miniature functioning handbags was an obvious next step for us,” said Aneisha Vieira, Global Brand Director of ZURU. “Each capsule includes a hand-stitched fabric bag that’s fully functional, with stunning fine details, and other fashion accessories, and with an eye towards sustainability, we are proud to introduce a new more eco-friendly capsule.”

Continuing on its 360-degree 10-year sustainability initiative, Mini Fashion capsules will be made from 100% certified and traceable used plastics.  The new capsule keeps the surprise element with paper blind bags, and the two-part design will eliminate 49 tons of virginal plastic globally.  All products in the 5 Surprise range will incorporate these sustainable tactics by 2023.

“We are committed to being a leader in the toy industry when it comes to utilizing more sustainable materials in our top-selling lines,” said Henry Gordon, Global Marketing Director of ZURU. “We are working hard to reduce our carbon footprint and to infuse more eco-friendly materials, while continuing to deliver a top-quality play experience. These capsules made from recycled plastic are a meaningful step in that direction, and deliver on ZURU’s 10 year sustainability initiative and goal to help make a global impact in this area.”

With each Mini Fashions capsule, fashionistas experience the thrill of unwrapping, peeling, revealing and collecting one designer handbag and four mini accessories. From metallic bags for a night on the town, to everyday purses, there are 25 real fabric fashion bags, including two rare bags, and accessories to find. Launching exclusively at Walmart in December, Mini Fashions are priced at $9.99 and designed for ages 4+.

About ZURU®:

ZURU is a disruptive and award-winning company that designs, manufactures and markets top-selling toys and consumer products inspired by kids, imaginative play and innovation. Known for its agility, new-age manufacturing techniques and deliberate commitment to sustainability, ZURU is one of the fastest-growing toy companies in the world. The company that started in New Zealand and is now headquartered in Hong Kong, directly or indirectly employs more than 5,000 staff across 10 countries, and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O BalloonsTM, X-ShotTM, RainbocornsTM, Robo AliveTM, SmashersTM, 5 SurpriseTM, Pets AliveTM and Metal MachinesTM as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day. For more info, visit www.zuru.com, and follow on Facebook @ZURUToys, Twitter @ZURUToys and Instagram @ZURU.toys.

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